Thu, Jan 18
|The Press Lounge, at The Palm Beach Post
Amplify Your Voice, Expand Your Impact!
In this 60-minute enrichment experience, Nicole Mastrangelo, Founder of The Daily Drip, will unpack Thought Leadership, Personal Branding and Digital Presence, why these are essential for leadership in a hybrid marketplace, and actionable steps to start establishing or elevating your presence.
Time & Location
Jan 18, 2024, 5:30 PM – 7:30 PM
The Press Lounge, at The Palm Beach Post, 2751 S Dixie Hwy, West Palm Beach, FL 33405, USA
About The Event
Did you know that, on average, we spend 68% of our online time, consuming information from people that interest us?
We enjoy learning through watching and reading useful information from those we relate to. Not only are we entertained, but over time, this consumption inspires, builds trust, and establishes a perceived relationship between us and the people we follow- which is why 60% of the time we are motivated to take action or seek out a product or service after consuming high quality content about it from a person we know like and trust- not a brand logo.
This pattern of behavior extends beyond retail products and permeates nearly every purchasing decision. In fact, a 2023 study by Quest Diagnostics found that almost 1 in 4 Americans turn to social media for medical information, a statistic that increases by nearly 40% for Gen Z and millennials.
In a world where leveraging…